Who Are We?

Our Story

Elina Ceramics is the flagship brand of GBM Group, exclusively launched in 2007 to satisfy the United Arab Emirates construction development industry at a time where high quality and affordable products weren’t widely available and grew ever since to become an international brand supplying ceramic product in 4 continents and various markets.

Working closely with leading developers, designers, consultants and contractors, Graniti team being veterans in the ceramics industry since 1996, managed to create a quality affordable solution for every surface under one brand “Elina Ceramics”.

Our ranges are produced with leading global manufacturers in Asia (China, India, Indonesia, GCC) & Europe (Turkey, Italy, Spain) with focus on finding the best quality, latest technologies at affordable cost.

Following strict quality control procedures and European quality standards, Elina ceramics focuses on the technical aspect of the product in each collection and design being launched and currently provides over 200 ranges and formats illustrated in our various catalogs.

A global brand headquartered in Dubai, United Arab Emirates, specializing in ceramic and porcelain wall and floor tiles. We serve clients across the globe.

Elina Ceramics' values and foundations are quality of products and exceptional service. These values, together with our highly skilled and professional personnel, have enabled us to become market leaders in the UAE in a concise period of time, a position we have acquired through our ongoing commitment to our valued clients.

Our Goal

Our goal is to deliver high-quality branded flooring products with world-class customer service and after-sales support. We have served a significant number of clients in the area and beyond to a wide range of strategic partners and firms renowned globally for quality and design.

At Elina Ceramics, we encourage you to discover the allure of minimalistic style as well as the exquisite appeal of our carefully selected brands and products.